Red, orange and yellow are part of the family of warm colors. They cater to both autumnal and summer seasons. Warm colors are associated with sunsets, love, passion and energy. Warm hues work best as accent colors.
Red is a primary color and is part of the warm color family. Red is actually considered a hot color and is highly active. Red is often associated with fire, blood, and war. Because of its power, red is also associated with government and authority. Red is also rich and is a symbol of love, sexuality and passion. Red can also signify danger, which is why stop signs and warning labels are red.
In terms of mood, red is associated with anger. However, because of its prominence and richness, it can also signify importance. Red is considered to increase metabolism, which is why many fast food restaurants use red. Darker shades of red can be associated with luxury and sophistication. Pure red catches attention, which makes it ideal as an accent color.
Red is a cultural color. In China and other Asian countries, red is associated with prosperity, good luck and happiness. In Africa, some cultures consider red to be the color of mourning. Historically, red is the color of communism. Red is also associated with AIDS awareness.
Orange is a secondary color and is part of the warm color family. Orange is energetic but can also be powerful when it is muted. Orange is often associated with autumn and the changing of seasons. For this reason, orange is used to symbolize change, movement and renewal.
Orange is also associated with happiness, joy creativity and stimulation. It is said that orange stimulates mental activity. Many fast food restaurants also use orange as it stimulates the appetite.
Orange is also an important color in the health and food industry. Orange can symbolize freshness, vitality and healthy food. Compared to red, orange grabs attention in a friendlier way. Orange is a great accent color as it catches attention.
Yellow is one of the primary colors and is the brightest warm color. Yellow is typically associated with sunshine, happiness and energy. It is said that yellow brings cheerfulness and joy.
Yellow is also one of the hardest colors to work with because of its vibrancy. It is great for an accent color to grab attention, but when overused, it can be distracting. Taxicabs and warning signs often use yellow combined with black to attract attention. Yellow does not have too much weight, which makes it a challenging color to use for stability.
Yellow is also associated with freshness and is used in the food industry. Many fast food restaurants will combine red and yellow to stimulate hunger while maintaining contrast. Lighter yellows, such as tints, provide calmness and are gender neutral. Shades of yellow are associated with gold and can give an old or antique look.